A tiny package with a loud attitude

The goal was to feature the famous Shure Whitelabel cartridge in an industrial exoskeleton aesthetic

Shure Inc - Whitelabel DJ Record Needle

Project Description:

The Whitelabel DJ Record Needle is designed for the club DJ setting to provide maximized performance. The goal was to feature the famous Shure Whitelabel cartridge in an industrial exoskeleton aesthetic. It features an integrated head shell and cartridge, improved cartridge accuracy, lower destruction to track grooves, high skip resistance, and a new sound emphasis to create solid drop bass with detailed mids and highs.